AI is set to reshape the future of advertising in ways we’re only beginning to understand. After spending nearly a year digging into the trends and impacts on our industry, I’ve been exploring how ad agencies can build sustainable models in these rapidly changing times. In this paper, I dive into how AI is transforming traditional approaches, the challenges agencies are facing, and the evolving leadership roles needed to navigate this shift.

I also lay out a road map for AI adoption, highlight the key qualities leaders will need, and identify the critical areas where agencies must evolve to stay ahead.

The paper is free to download, no email required. However, I’d love it if you followed me on LinkedIn or dropped me an email anytime.

⬇️  download here

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